Google’s Plot against Mocality, A Business Listing Competitor in Kenya

By on January 13, 2012

Recently, I’ve been having a weird feeling about Google’s business antics, In the past, Google has always been one of the most trusted brand worldwide but that has changed of late. Is it their constant feud with facebook or the recent change in search settings (In a bid to force Google Plus on internet users) or when they paid bloggers to write posts in praise of Google Chrome which is against their own TOS.

I am not saying they are guilty or Evil but they are becoming suspicious. Now, it was discovered that Google has been secretly playing dirty in Africa after an investigative post by its major competitor in Kenya was published today.

Post by Stefan Magdalinski Via mocality

I’m very proud of the business that we’ve created here at Mocality, but I’m especially proud of two things:

  1. Our crowdsourcing program. When we started this business, we knew that (unlike in the UK or US, where you can just kickstart your directory business with a DVD of business data bought from a commercial supplier), if we wanted a comprehensive database of Kenyan business, we would have to build it ourselves. We knew also that if we wanted to build the business quickly, we’d have to engage a lot of Kenyans to help us. So we built our crowd program that utilises M-PESA (Kenya’s ubiquitous Mobile Money system) to reward any Kenyan with a mobile phone who contributes entries to our database, once those entries have been validated by our team. Over two years, we’ve paid out Ksh. 11m (over $100,000) to thousands of individuals, and we have built Kenya’s most comprehensive directory, with over 170,000 verified listings. Personally, I regard the program as one of THE highlights of my 18 year career on the internet.
  2. From day 1, we aimed to target all Kenyan businesses, irrespective of size. As a result, for about 2/3rds of our listed businesses, Mocality is their first step onto the web. That’s about 100,000 businesses that Mocality has brought online.

Please bear these two facts in mind as you read what follows.

Our database IS our business, and we protect and tend it very carefully. We spot and block automated attacks, amongst other measures. We regularly contact our business owners, to help them keep their records up-to-date, and they are welcome to contact our call centre team for help whenever they need it.

In September, Google launched Getting Kenyan Businesses Online (GKBO). Whilst we saw aspects of their program that were competitive, we welcomed the initiative, as Kenya still has enough growth in it that every new entrant helps the overall market. We are also confident enough in our product, our local team, and our deep local commitment that we believe we can hold our own against any competition, playing fair.

Shortly after that launch, we started receiving some odd calls. One or two business owners were clearly getting confused because they wanted help with their website, and we don’t currently offer websites, only a listing. Initially, we didn’t think much of it, but the confusing calls continued through November.


What follows is necessarily a little technical. I’ve tried to make it as clear as I can, but two definitions may help the lay reader:

  • IP Address – the numerical id by which computers identify themselves online.
  • User-Agent – When a browser requests a page from a webserver, it tells the server what make, model, and version of browser it is, so that the webserver can serve content tailored to that browser’s capabilities. Webservers keep a log of both these details for every page requested, allowing us to do interesting detective work.

If you’re not interested in the technical details, you can always jump straight to the Conclusion.

Read the Rest Here

One Comment

  1. Pingback: » Dye-Sensitized Solar Cells That Use Carbon Nanotube Thin Films as Transparent Electrodes Offer Significant Cost Savings

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